In marketing, we’re life-long students of behavior and business. New inspiration and knowledge can found in everyday moments, events of milestone proposition, or explicitly articulated in blogs or printed text. We think the words, thoughts and principles crafted on these pages are worth your time and consideration. Enjoy and please share any sources or authors that we should consider as well.
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MID-COURSE CORRECTION, TOWARD A SUSTAINABLE ENTERPRISE: THE INTERFACE MODEL by Ray Anderson Follow the personal quest of the founder, chairman and CEO of one of the world’s largest interior finishing companies as he recounts his awakening to the importance of environmental issues. In the quest to be a sustainable enterprise, he outlines the steps taken by his petroleum-dependent company and shares his vision for a new economy and industrial era driven by green companies. |
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THE DISCIPLINE OF MARKET LEADERS by Michael Treacy and Fred Wiersema The rules for market leadership are changing. Customer demands for highest quality products, excellent services and lowest prices increase daily. What is the value you provide to your customers? Can you increase and sustain that value? Explore what it takes to become a leader in your market, and stay there, in a more sophisticated and demanding world. |
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DISRUPTION, OVERTURNING CONVENTIONS AND SHAKING UP THE MARKETPLACE by Jean-Marie Dru Learn to uncover culturally embedded bias and conventions that shape standard approaches to business thinking. Shatter them and set creativity free to forge a new and innovative vision for a product, brand or service. Challenge employees and strategic partners to spearhead change rather than reacting to it. |
drivingethanol.org
biodiesel.org
aquanic.org
fsc.org
preserveourplanet.com
carbonfootprint.com
carboncounter.org
indianabankers.org
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